I had a very interesting conversation this morning about the effect of the Internet on marketing today. During the discussion, someone asked a really good question (the title of this post!) which got my mind thinking…
The Internet is a great leveler – both LARGE and small businesses can shine – because it is the cheapest [...]

At a recent meetup I had with a sales guy I respect a lot, he said something that I absolutely agreed with. “The Internet makes all businesses equal.” If you haven’t realised it yet, the rules have changed. Marketing has changed. Customers are no longer waiting at home for you to call, send a brochure [...]

There’s a new kid on the block in the Marketing world! If you hadn’t noticed, a lot of marketers are talking about Inbound Marketing, especially when implementing solutions using new media such as blogs, videos and Webinars. So what is Inbound Marketing and how is it different form marketing as we know it?
Up until a [...]

I recently came across a blog post focused on what small businesses are doing to increase sales during the recession. At Winning Workplaces, they surveyed their registered users and their honorees to find out what tactics these businesses are employing to drive sales. I was a bit worried about the responses
The results of [...]