3 Simple Things you can do RIGHT NOW to get noticed online

I had a very interesting conversation this morning about the effect of the Internet on marketing today. During the discussion, someone asked a really good question (the title of this post!) which got my mind thinking…

The Internet is a great leveler – both LARGE and small businesses can shine – because it is the cheapest (to my knowledge) marketing medium on the planet. The real winners on the Internet are people and companies which apply creativity and sustained effort to promote themselves, and be where people are looking for answers. With this in mind, and to answer the question, the three things every business can do RIGHT NOW to get noticed online are: 

1. Turn your e-mail into a marketing tool. Most people don’t realise that e-mail is an online system. Most times when you send or receive e-mail, then you are on the Internet. Because of this any links you put into an e-mail will automatically direct the reader (when clicked) to another place online – In our case, your home page or a special promotions page on your website or a social media page where they can connect with you.

2. Brand your e-mail. As well as using your e-mail to direct potential customers to your website, it can also be a powerful tool for reinforcing your brand in their minds. I hear all the time that people need to be exposed at least 5 or 6 times to something before their minds actively engage with it. Think like Vodacom (in Joburg that logo is everywhere you look!) and stick your branding in the one place where it will cost you virtually nothing, but guarantee you eyeballs!

3. Make sure that your site content sells. Content is what makes the Internet world go round. The primary reason that people go online is to find answers and solutions not vision statements or your staff’s job descriptions. Your number one goal with each page on your website should be to sell your company (build credibility), or product or service. If a page does not do this, I would scrap it. Even Google agrees with me..

That’s my list. Take it to your web designer NOW! Or contact me! Oh, and feel free to agree/disagree or add more by commenting below.